Innovation programme
The key elements are:
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Implementing strategies to increase sales of existing product families in new markets. |
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Targeting more aggressively emerging growth markets, within which Elektron's brand strengths and core competencies offer growth potential (e.g. renewables, oil/gas and medical). |
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Using technology to evolve beyong the commoditised markets within which Elektron operates, with a structured approach to radical innovation. |
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Developing technology platforms and identifying areas of technology transfer which are applicable across a range of market sectors in volume. |
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Focussing on increased generation of intellectual property rights (IPR) to command higher margins and gain competitive advantage. |
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Using leading edge design tools to halve time to market for new products. |
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Fostering links with suitable departments at various universities. |